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Startup failure is preventable!

Ninety-two per cent of technology startups fail in the first three years, leaving their founders burnt out, alone and fatigued. But this culture of failure doesn't have to be the norm. 

Unicorn Tears is the ultimate guide to avoiding startup failure, written by a founder, for founders. As an entrepreneur and venture capitalist, author Jamie Pride has lived through and witnessed the mental and financial pain of startup failure. Through this, he has created a robust strategy grounded in reality to give founders the best possible chance of success. With this book you will: 

  • learn the key reasons why startups fail

  • understand and overcome the myths surrounding startups

  • build your Founder Fitness; developing resilience, awareness and adaptability

  • master the Hollywood Method, a structured approach to building a startup

  • embrace Funding Fitness and get the right valuation from the right investors.

Don't let your startup follow the pattern of failure. Whether you're just starting out with an idea or you have an established startup, Unicorn Tears shares a winning formula for building a startup that lasts.

Praise For Unicorn Tears

Testimonals
Janine Garner

If you are a startup, thinking about becoming one, or simply interested in the idea of entrepreneurialism and how to maximise your chances of success, as opposed to becoming one of the 92 per cent that fails, then Jamie’s book, Unicorn Tears, is a must-read. Jam- packed with how to’s and ideas, and supported with his own stories and those of others, Unicorn Tears, is essential reading for anyone serious about startup success.

Janine Garner, speaker, mentor, author of It’s Who You Know

Dan Gregory

We live in a world where expertise is all too readily claimed and the academic world has become, well, a little bit ‘academic’. This is what makes Jamie Pride’s observations so valuable — his knowledge and wisdom has been earned through experience in real world conditions with numerous startups. He makes me want to be a better entrepreneur — and every time we speak, he helps me do just that.

Dan Gregory - CEO, The Impossible Institute

Matt Church

There are moments in life when you step up. Starting you’re own business is one of the biggest. It’s are to find the few who will and rarer still to find a mentor who has. Jamie has and in Unicorn Tears he shows us how to avoid failure and crush it in business.

Matt Church, founder of Thought Leaders & author of Next: thriving in the decade of disruption

Jack Delosa

Unicorn Tears has it all; why businesses fail, how to succeed, and how to enjoy the journey. All presented by one of the countries most respected entrepreneurs and investors. This is a must read.

Jack Delosa, CEO & Founder of The Entourage

With this book you will: 

  • learn the key reasons why startups fail

  • understand and overcome the myths surrounding startups

  • build your Founder Fitness; developing resilience, awareness and adaptability

  • master the Hollywood Method, a structured approach to building a startup

  • embrace Funding Fitness and get the right valuation from the right investors.

Don't let your startup follow the pattern of failure. Whether you're just starting out with an idea or you have an established startup, Unicorn Tears shares a winning formula for building a startup that lasts.